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[1964] AC 234 (HL). The claimant company bought an action against the defendant newspaper in defamation. The complaint was that the newspaper's statement that the company had been investigated by the fraud squad was defamatory. Of course, being so investigated in itself is not necessarily something that would 'lower the company in the estimation of right-thinking members of society', but the company claimed that there was an innuendo that it was guilty. The House Of Lords held that an innuendo only arises where a particular interpretation of the words will be made by people with particular knowledge. If ordinary people with no special knowledge might draw an adverse conclusion, that was not a true innuendo, it was a situation covered by the ordinary test for defamation. The House also suggested that if the claimant seeks to rely on a claim of innuendo, he ought to make that clear in the pleadings.