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[1931] AC 333 (HL). The claimant amateur golfer bought an action in Defamation against a chocolate manufacturer, who had depicted the golfer in its advertising, with a bar of chocolate in his pocket. The House of lords held that this constituted a defamatory innuendo -- although members of society in general would not see anything negative in the depiction, to amateur sportsmen it might appear Tolley had been accepting money from the defendant for advertising.